It’s been several years since we’ve written a blog detailing our beginnings and what inspired us to start 27WON Performance. Since that time, a lot has changed and the aftermarket community has evolved by leaps and bounds. Today, I want to share with you who we are and what we stand for. If you’ve been a customer of 27WON for some time this will be familiar to you.  For newcomers, this will be a glimpse inside the 27WON mothership and where we pull inspiration from. Regardless, follow along and you might find a nugget or two of inspiration from our story and you’ll definitely know about a special giveaway we are doing to support another company that inspires the Honda community. 

The Honda Story

If you know the Honda story, feel free to skip to the birth of 27WON Performance below.

From its humble beginnings as a manufacturer of motorcycles in 1949 to the global behemoth that Honda Motor Company is today, Honda Soichiro’s vision for re-imaging transportation never wavered. Let’s take a look at some of the key milestones achieved by the Honda Motor Company, the profound impact it’s had on the automotive industry, and how it inspired the 27WON brand.

1948 - 1949 

• The Honda Motor Company as we know it today is officially incorporated and Honda manufactures is first official product, the D-type motorcycle 

1959

• The first Honda Motor Co., Ltd. overseas subsidiary storefront opens in Los Angeles with just six employees.

1964

• The Honda RA271 Formula One racing car debuts and enters it’s first Grand Prix race

1969

• The first Honda automobile, the Honda N600 is sold in America.

1976-1979

• The first Honda Accord Hatchbacks and Sedans debut

1986

• Honda becomes the first Japanese automaker to launch a luxury nameplate in America with the Acura brand

1990

• The Acura NSX debuts, equipped with the world’s first, and Honda’s now legendary Variable Timing and Lift Electronic Control (VTEC®) engine technology 

2009

• American Honda Motor Co. celebrities it’s 50th year of operation in the United States

The Birth of 27WON

Fast forward to 2017 when a simple idea to “REDEFINE the Aftermarket “® for Honda performance was birthed. That idea sparked 27WON, a culmination of our passion, experience, and love of all things Honda that is baked into each and every part that we sell. From our Hybrid Cold Air Intake, a first of its kind, to our widely successful W1 drop-in turbo, our approach goes beyond just selling Honda parts. 

27WON (pronounced "Two-Seven-One"). The Honda RA271 - This was Honda’s first Formula 1 car to enter a race. We take our name directly from this amazing achievement.

We set out for 27WON to be something different. We took all the good, ditched the bad, threw in some flare, mixed it all in with some community and fun, and created what you see today. This hasn’t been without its challenges especially within the context of today's world. From the lack of car shows and events to the challenges surrounding logistics, the aftermarket parts world has changed a lot. Despite all of these challenges, we can promise to be there when you need us the most. We don’t just sell parts, we work with you to figure out your build. We don’t spit out canned email responses, we take the time to explain each and every aspect and make sure we answer your questions.

Vintage Culture Style Sweater Giveaway

We love to highlight like minded individuals who share our passion and drive for all things Honda. Today, we spotlight a brand called Vintage Culture. Vintage Culture aims to capture the soul of the Honda Motor Company through vintage inspired apparel like hats, t-Shirts, jackets and sweaters. All of these pieces are conceptualized, designed and fabricated by Patrick Calello, brainchild and founder of the brand. Some pieces are even exact replicas of original Honda Japan gear. Using inspiration and a deep passion for Honda’s, we believe Patrick has pushed the boundaries and inspired us all to be the best that we can.

So how do you win this awesome sweater? Respond to this blog within the week it’s posted. When you post a response, make sure you add your email address into the appropriate field (it’s anonymous). This will be important later! We’ll choose a random winner or two. We’ll respond to your post on the blog and via email. Then we’ll ship you the sweater. Easy!

REDEFINE the Aftermarket 

-Vlad

“Non-conformity is essential to an artist or inventor.”

—Soichiro Honda,